Local structured data markup is a powerful tool for improving your business’s visibility in local search results. In this guide, we’ll discuss how to use local structured data markup to enhance your SEO strategy and attract more local customers to your business.

What is Local Structured Data Markup:

Structured data markup is code that you can add to your website to provide search engines with additional information about your business. Local structured data markup specifically focuses on providing information about your business’s location, contact information, and business hours.

How to Implement Local Structured Data Markup:

  1. Use Schema.org Markup: Schema.org is a collaborative effort between Google, Bing, Yahoo!, and Yandex to create a standard set of schemas for structured data markup. Use Schema.org markup to add local business information to your website.


  1. Include Local Business Information: Include your business’s name, address, phone number, and business hours in your structured data markup. This information should be consistent with the information on your Google My Business listing and other online platforms.


  1. Add Location Markup: If your business has multiple locations, add location markup to provide information about each location, including address, phone number, and business hours.


  1. Use Local Business Types: Use the “Local Business” type in your structured data markup to specify that your business is a local business. You can further specify the type of local business using additional schema types, such as “Restaurant” or “Plumber.”


  1. Test Your Markup: Use Google’s Structured Data Testing Tool to test your structured data markup and ensure it is implemented correctly. Fix any errors or warnings before deploying the markup on your live website.

Benefits of Using Local Structured Data Markup:

  • Improved Visibility in Local Search Results: Local structured data markup helps search engines understand your business’s location and services, leading to improved visibility in local search results.
  • Enhanced Click-Through Rates: Rich snippets generated from structured data markup can increase click-through rates by providing users with more information about your business directly in the search results.
  • Better User Experience: Providing accurate and detailed information about your business through structured data markup can improve the user experience and encourage users to engage with your website.


By implementing local structured data markup on your website, you can improve your business’s visibility in local search results, enhance your overall SEO strategy, and attract more local customers to your business. Follow the tips outlined in this guide to effectively use local structured data markup for SEO.